Trademark Law

Covering Your A$$ets: Intellectual Property Explained

What’s the difference between a Coke? and a Pepsi?? They’re both carbonated cola soft drinks of the same color and similar taste. Why does someone choose one over the other?

The difference is how they’re portrayed and presented — how they’re branded — to consumers, and how the consumer connects and associates with the brand.

In marketing and sales of products and services, branding is everything. And protecting brands is essential to successfully grow and monetize its businesses.

We’re experts in protecting our clients’ valuable trademarks, in all areas of business. We identify, search availability of, apply for, prosecute, and secure trademark registrations both in the U.S. and internationally, as well as enforcing and protecting our clients’ valuable trademarks, including through infringement actions when necessary.